Have you noticed a drop in your engagement on instagram, or perhaps you don’t get as many new followers? Whilst you think you may have been following best practices, you may in fact be victim to a shadowban. In this post, I’ll outline first hand advice and tips on how to avoid getting shadowbanned, as well as how to fix it if you do.
Being shadowbanned on Instagram essentially means that you will not show up in recent pics for hashtags you have used. Which, for a growing account, will mean your reach is limited to only the users already following you. And even then, with the latest algorithm it doesn’t mean you will reach all those followers as posts are no longer displayed in feeds chronologically.
Signs you may have been shadowbanned
If you’re a blogger or a business, I’m sure you can relate to the struggles of trying to grow an engaged audience on social media platforms like Instagram. However, the added issue of being shadowbanned could actually be the reason you’re suffering from lower engagement.
Having been victim to this myself, there are a few tell-tale signs that suggest if you have been in fact shadowbanned. The most obvious is a drop in engagement, I noticed that my likes were mainly affected. In my particular case, I had posted a new image with #OOTD related hashtags. It received around 30+ likes, minimal, when compared to my last image which had around 200+ likes.
I also noticed that I was getting close to no new followers a day. Previously I would get around 5-8 new followers a day (albeit I would also lose at least 3 a day ha!). The lack of new followers wasn’t too concerning, however the drop in likes and comments was frustrating as I had been working so hard to build up these numbers organically.
How to check if you’ve been shadowbanned
First things first, you should check if you have actually been shadowbanned. To do this is quite simple. I’ve outlined the steps for you below:
- Log into an alternate Instagram account and unfollow yourself (use a friends or partner’s account)
- Log back in as yourself
- Upload a new image. Be sure to use at least one hashtag
- Ask the other account to search up one of the hashtags you used (do this straight away)
- You should show up in the first few results for that hashtag
- You can compare side by side, by viewing in your own phone/account and one that is not following you
Unfortunately, if you’re not appearing for the hashtag on the account that isn’t following you, you’re most likely shadowbanned!
What are the causes for getting shadowbanned?
It can be quite disheartening to find that you’ve been subject to this ban. Especially if you have been working hard to improve your photography and organically grow your followers and engagement. In my case, I believe that it was due to my liking and commenting activity. I would usually allocate an hour to catch up with my comment pods and engage with other users. Which meant that my activity was happening in bursts. This bulk of activity was most likely interpreted by Instagram as being ‘spammy’.
Some other sources report that using broken hashtags can also lead to being banned. Hashtags can be broken if too many inappropriate images are being published with it. Also repeatedly using the same hashtags can also increase your risk of being shadowbanned.
Although my activity was genuinely organic, it may have looked suspicious like it was automated or from bots. Whilst I appreciate that Instagram is cracking down on users that are “cheating” on their platform, it’s smaller users like me that are suffering.
So what can you do to lift a shadowban?
After a bit of research and testing it out for myself, I found that the best way to get your shadowban lifted, is to simply stop using Instagram. Take a little break from the platform for around 24-48 hours. I found that actually logging out helped this even more.
And when you do go back to the platform, try to ease off liking and commenting too much and keep your activity minimal for the next few days. You can go back to activity as normal, I would just advise to space out the timing and limit your likes and comments to 3-8 max in an hour every few hours.
If all else fails, why not try reporting your ban to Instagram as a solution. I fear that this might take a bit longer, but still worth a shot!
What about you, have you ever been shadowbanned? Have any tips on how to prevent it?
Odd enough, not being active for 24-48 hours has helped my engagement. I also find that using more targeted hashtags has drawn more active followers
Interesting! I keep seeing conflicting stuff about the shadow ban. Came across an article that talked about how Instagram is now using Facebook’s recognition software and even though you might be using the hashtags, if the hashtags dont match the recgonition software’s description for the photo, you won’t show up in the feed. Wish I could find the article again, but it was super useful.
This is really helpful advice. I have never been shadowbanned, and I want to keep it that way!
Ashley | dearash.com
I have been hearing more and more about shadow banning and wasn’t really sure how it worked or if I needed to be concerned about it. This is a great way to test out if you have been. I m going to check it out myself. This is such great information.
I have had this happen but didn’t know the terminology behind it. Overall I’ve noticed my growth to slow down but at least not many people are unfollowing either. I try and post daily but instead of posting three times per day I fluctuate between 1-3. Not sure if this is helping or hurting.
The whole shadowban thing is so confusing to me. I have been hearing about it for a while but have not been affected (Thank God). I don’t know if it is because I don’t post pictures every day or what. But I do know that I see an increase in followers and engagement when I post every other or every couple of days.
This is really informative
This is interesting. I was wondering if something like this had happened because I experience similar things. Not as many likes as you, but I was steadily getting followers, and a few dozen likes, then maybe 7 if I was lucky. This is good to look out for!
Thanks- I am new to instagram and this was helpful.
Thanks for the information, definitely an informative post for social media communicators and bloggers especially. I get why Instagram does it, to help avoid spam, but I agree it can be frustrating if you are organically trying to grow a following 🙁 PS love the theme of your site, very clean and well organized. xo
Thanks for your comment Hannah! Hope the blog was useful and thanks for the feedback. Look forward to catching up with your blog also x
Oh, actually it looks like I have been shadowbanned lately… I didn’t even know it was possible! So I’m really glad I came across your post. Thank you :*
So glad it was useful Anna. Good luck with your Instagram, hoping you can get engagement back up! X
Glad it was useful Anna. Good luck with getting your engagement back up on Instagram. It can be a struggle but worth it in the end!
I sorta recently felt like my instagram engagement dropped, which is weird. I think it started once I joined an instagram pod… Hopefully it un-bans my account!!! I read several articles about shadowban, but I never knew it will happen to me out of billions of people in the world haha. http://www.clairebearblogs.com
I think I have been shadow banned in the past. I didn’t check using someone else’s account, but like you, I just stopped using instagram for a couple of days, and the problem was solved.
This is new to me. Well explained, easy to read. It will get me started on a part of social media that feels a bit like going into space.
What’s frustrating is this actually discourages support of our fellow bloggers. I don’t live on instagram, I catch up once or twice a day with my follow feed. If they are banning for participation it doesn’t encourage positive karma. :/
I also can’t stand that photos no longer post in order. What I loved about instagram was it gave everyone a fair shot…but now it’s just as bad as Facebook
I totally agree with you Jess! It’s so annoying that smaller accounts are suffering when it’s a small group of people using bots and auto accounts. I’m slowly trying to get my engagement up again but all organically! Good luck with your insta. What’s your account I’ll give you a follow too x
Really useful post! I’ve recently started dedicating more time to Instagram to promote my blog and will take this all on board 🙂
Great post especially with shadow banning being mentions everywhere. I did hear it only affects your hashtags and not your overall account. I also started putting my hashtags in the caption rather than comment box and that helped!
One of my pics was shadow banned, I think I was using a bad hashtag. But strangely, that pic got a TON of engagement.
Hello! I’m really glad i come across this post. Shadow banning is something that is new to me although i am experiencing drop in engagements. Thank you for the awareness and taking time to post how to prevent it.
I had no idea this was a thing. I’ve been working on increasing my engagement – this was extremely helpful
This is a great post with useful info. I am going to check my account!! Kaz
I have been hearing about this shadowban and seen low engagement on some of my pictures but wasn’t sure why. I will need to test my account and see for myself because one day/time the same hashtag gives me lots of engagement and the next it doesn’t
I’ve never heard it called a shadow ban, but this post really helped me make sense of Instagram’s mind-boggling algorithm. It’s funny, too, because as soon as I started getting more engaged, all of my numbers plummeted. I’m still having issues getting my engagements back up to normal so that I can grow properly. Unfortunately, I’m doing a month long challenge where I post every single day. I’ve also seen people say that doing that can help also, so fingers crossed! If it doesn’t, I might cheat a little and use your trick to solve the issue <3
Shadowbans is such a pain especially for smaller accounts. I find that interactimg at certain times can help x